News Details

THE CASE CONEXPO BOOTH FEATURES HEAVY IRON AND LIVE ENTERTAINMENT

More than 30 New Equipment Models on Display

Case Construction Equipment announced the plans for its booth at CONEXPO-CON/AGG 2008 March 11-15, 2008. Case will be displaying 30 pieces of equipment on nearly an acre of exhibit space. This includes more than a dozen units that will be seen by the public for the first time. In addition, the booth will feature live music, entertainment, presentations on the new lineup of Case products and much more.

New products from Case In 2008, Case is launching an unprecedented 45 new products. Fourteen of the units will be on display at the Case exhibit—booth N-1609 in North Hall. Among the highlights will be a new line of telescopic handlers, the new M Series 3 loader/backhoes, 400 Series 3 skid steers and compact track loaders, and L Series crawler dozers. Also on display will be the new 1221E wheel loader that extends the Case bucket capacity to 7.6 yards.

Case will also have on display a specially outfitted U.S. military loader/backhoe, along with the custom-painted Case 50th Anniversary loader/backhoe.

All trade show attendees are welcome Case invites its dealers and customer from across North America and around the world to visit the Case booth. Their first stop should be the Case Welcome Center, where they will be greeted by Case’s international staff, presented with a special Case Lanyard, invited to enjoy a beverage at the coffee bar and can receive a free Case baseball cap.

Live entertainment throughout the day In the spirit of Las Vegas, the Case booth will be hosting daily live entertainment. Music and professional dancers will greet attendees six times a day. After each show, attendees are invited to participate in product presentations, virtual reality product demonstrations and climb into the cabs of the industry’s best construction equipment.

New product presentations will be occurring continuously throughout the day, and product experts will be on hand to discuss the equipment features and benefits.

In total, nearly 100 representatives from Case Construction Equipment as well as its finance, parts and service team will be on hand to answer questions about equipment, parts and service, maintenance, warranty support and financing.

Refreshments will also be served throughout the show, and the newest Case merchandise will be available for purchase. In total, Case expects 30,000 dealers and customers to visit the Case booth during the five-day event.