News Details

VOLVO CE AT CONEXPO 2008

Volvo Construction Equipment will be among the largest exhibitors at CONEXPO in Las Vegas. On show will be the rebranded range of road machinery, its revolutionary hybrid wheel loader, and nearly 30 other recently introduced machines from across the company’s product range.

Volvo Construction Equipment (Volvo CE) will be one of the biggest exhibitors at this year’s CONEXPO, occupying nearly 43,000 ft2 of space at the world’s largest construction equipment trade show in 2008.

Held from March 11-15th, one of the industry’s most anticipated new products at the show will be on display: the prototype Volvo Hybrid Wheel Loader. The ‘mild’ diesel-electric hybrid drive system fitted to a L220F wheel loader is the first iteration of Volvo’s ongoing development process – but its reduced levels of emissions and fuel consumption are impressive indicators of the potential environmental and economic benefits such hybrid systems offer. Technical innovation will be joined by design innovation on the stand: Volvo designers have been tasked with imagining the articulated hauler of the year 2020 – the radical ‘Centaur’ concept design is the result.

Another highlight of Volvo’s participation at Conexpo will be the official unveiling to a global audience of the company’s new-look road machinery product range, now marketed in the Volvo corporate livery of yellow/grey and carrying the Volvo brand. Volvo CE’s indoor exhibition space (N-2509) will be home to 28 of Volvo CE’s latest machines: including F-Series wheel loaders, C-Series excavators (including the new ECR models), Volvo PLSeries pipe layers and E-Series articulated haulers, featuring the revolutionary ‘Full-Suspension’ systems. The company will exhibit its growing compact equipment product line in a 11,000 ft2 outdoor area (G-134) where an additional 18 compact machines will be on display.

Machines will be arranged in application-specific clusters (such as quarrying or general construction); highlighting Volvo’s increasing customer segment focus and demonstrating how Volvo machines are designed to work as ‘systems’ rather than in isolation. Customer Support will be integrated into these ‘hard’ machine segments, with themed kiosks focusing on Volvo CE ‘soft’ products and services. The Volvo CE exhibit at CONEXPO 2008 will also include a fully-equipped Volvo Rents rental center and a Volvo CE Merchandise Store. Volvo Financial Services will also be well-represented.